There are two ways you can use Twitter when you’re looking to work with it: the right and the wrong. Tweets (or posts) should not exceed 140 characters and be helpful or beneficial. People don’t care about what you ate for lunch or how you brush your teeth. Even if your breath smells good, these kinds of things can get people to give up on you quickly.
Here are the top 10 things I learned from Twitter (not necessarily in order but perhaps) when participating in the Twitterverse.
Twitter Regularly
Although I don’t recommend posting daily tweets, it wouldn’t hurt. Regular attendance is important. It’s like being in school: if you wanted to pass, at least you had to show up to class. Your followers will get to know you and anticipate your tweets when you become a contributor. This is probably something you don’t have the time for as a businessperson. There are many services that can help you plan tweets ahead of schedule if this is the case. Social Oomph is my personal favorite – the link to it is at the bottom of this article
Share Other’s Posts on Twitter
If you see Tweets from Tweeple that you think your followers will enjoy, you can retweet them. You can do it in one click and build relationships with other Twitter users at the same time. You can add your thoughts and opinions to a retweet before you post it.
Helpful
Twitter is one type of social networking. Therefore, it’s important to have social relationships. It’s not all about you. If you have the chance to answer a question, participate in a survey, or fix a problem, please do so. Participating in the community is a way to do this. This can help you brand and improve your image.
Do not follow all followers
Follow only those you are interested in. This is my biggest problem with Twitter. Many people use this function to automatically follow people they follow. This is a bad idea. Why do you do this? Your Twitter stream will quickly become cluttered with spam if you are not careful about who you follow. Twellow is a great place to find people in your industry and interests. The link is below.
Things To Tweet
Make sure your tweets are informative and helpful. The best topics are those that relate to your industry and any sales or special offers you may have. Share anything that you think your followers will enjoy. If your tweets are good, other people will retweet them.
(Ideas – Funny Tweets, Inspirational Twitters, Helpful Resource, Questions and Opinions. Quotes. Leads. Opportunities. Blog Posts. Your Website.
Comment
Contribute to the community by commenting on others’ tweets. Do your best to answer a question. It’s not a bad idea and people will appreciate you taking the time to answer their questions. It shows that they are being heard by others in the “Twitterverse”.
Your Mother was Right
If someone takes the time to retweet a tweet of yours, thank them. Online manners are just as important offline. They will appreciate that you took the time to retweet their post and showed appreciation. They might be motivated to retweet more of your tweets.
Personalize
People don’t really want to know what you ate for dinner, but you should show them your humanity with a quote, idea or statement. Your followers will see that you are “real” and not just a businessperson. This is a delicate area. It is not a good idea to be too personal. However, it might help you build a rapport with your followers.
Upload Photos and Videos
Remember that Twitter is not just for sending text messages. You can also post short video clips and photos. It’s nice to mix things up and share content in different formats.
You Can Talk About More Than Youself
Do not make your tweets one big promotional message. For example, only tweet about the most recent press release, blog post, or report. If all you’re is a commercial, nobody will follow you. You can do some of these things in small quantities, but it is best to keep your content interesting and useful.
It is now time to put these ideas into action. Social networking depends on you participating and listening to other people’s opinions. It’s about sharing information and becoming part of the community. This approach to Twitter will make it more fun and your followers will appreciate you. If that doesn’t improve your brand, nothing will.
