This article will show you how to use optimized keywords and the 7 steps that will take your app to market.
There are many key differences between the Android and Apple markets. Let me show you the key differences before you post your app.
App Keywords
Google Developer Console does not allow you to type in keywords, so you can’t use the AppName or AppDescription. The AppStore, however, has a limit of 99 characters.
App Name
Your name is the first thing that your target audience will see. Names must meet certain requirements.
* Pay attention
* Make sure the app’s title is clear so everyone understands it (except if you are a well-known brand, then this does not apply).
Both the Appstore as well as Google Play recommend that keywords be included in the name. AppStore users read only the first 19 characters, according to statistics. It is important to take extra care when writing.
Google Play Store names can only contain 30 characters
App Description
Did you know that no one reads it? It is the first three lines of the app description that are important, even though there is infinite space.
These points should be communicated to the user in this small space:
* The main features of the product.
* Benefits of downloading the app
* If you have received any reviews, the best. This is a great way to persuade the undecided
You can also add details to the following:
* Other apps you have created (if any)
* How users can reach you via email or social networks.
The words you choose are irrelevant in the AppStore. However, Google Play is different. You will improve your market position by including keywords in the description for Google Play. Google will punish you for repeating the same keywords more than five times.
App Icon
A designer is recommended for your screenshots and icon design. This will help make your app more user-friendly. This article explains how changing your icon can make a big difference in the success of your app.
Your icon should be simple. Avoid using words in your icon as they are difficult to read on mobile devices. Be consistent in the design of your icon as well as your app. If possible, use a common theme.
AppStore requires measurements of 1024 x 1024 pixels
GooglePlay icon must be 512 x512 pixels
Screenshots of Apps
Screenshots are a great way of explaining the application. It is not recommended to upload just screenshots of the app. Why not add text? Why not show the customers how the app will be used? Your imagination can run wild here, so be imaginative. Positive results are already being achieved by the main applications.
The AppStore screenshots must be taken at the following dimensions:
* iPhone 5: 1136px x640px
* iPhone: 960px x640px
* iPad: 2048px x1536px
If you have a video, upload it to Google Play. The screenshots must have the following characteristics.
* JPEG, 24-bit PNG
* Minimum size: 320 pixels
* Maximum size: 3840 px
App Ratings
You should get at least five reviews within the first week after the app goes live. Why is this important? It encourages people to download it, which hopefully will lead to more ratings.
It is not difficult to get 5 reviews. In fact, it’s quite simple. Remember the three Fs? This is a great place to start. If you have used beta testers, they may be willing to review your product. It’s a great way of achieving something. If you don’t ask, you won’t get anywhere.
App Updates
This section contains all the most recent news and releases. We love to see how an application is developing, fixing bugs, innovating, and adapting the necessary changes.
It is important that you note that it might be advantageous to launch new versions on certain days depending on the application. Important landmark dates like Christmas, for instance, should be considered.
Click this link to get the App Store Optimization Marketing Kit. These are 7 steps that you need to take into consideration when optimizing your App Store Optimization. While the ASO is essential, it’s just as important to have a solid marketing strategy in place to promote your app. Downloads are one of the most important factors in determining your market position. While the ASO can help, it is only one aspect that you need to consider. It is important to tailor the plan to your application. You cannot assume that something that works for one person will work for you.
